This November saw the launch of 4G broadband in rural Cumbria, starting with 2,000 homes between St.John's in the Vale and Wigton, providing super fast broadband for the first time. We've been trialists for EE, the largest and most advanced digital communications company in the UK since May 2012 so we have had a bit of a head start, it's made all the difference to our business.
Compared to EE's previous launch days in the cities this was unique. Keeping with the rural theme they hired in a Tipi from local Keswick firm, Fjell Event Tipis, pitched in a field and transformed the space into a high tech hub of communication and information. Inside using 4G they were able to stream a live web based tutorial into the Tipi, enjoy a gaming area and access to superfast broadband. It demonstrated all the benefits to the local community as well as to the UK press.
EE's CEO Olaf Swantee also made the trip up to Cumbria.
"Our goal is to enhance the digital lives of everyone in the UK, and this major expansion of our superfast broadband service in one of the most rural and geographically challenging areas of the country is a big step towards that goal. There is a lot of work to do in 2014 to reach more people and businesses in rural areas and investment-friendly government policies have an important role to play in supporting this, but today we have proved that 4G has the capability to connect this country's unconnected, and EE intends to continue to be at the forefront of that."
We were there to cover the event and chat about how it's made all the difference to our business.