The long awaited release of EE's film featuring Walker Ellis Associates' new division J-Wasp is here for all to see. In case you've forgotten, back in June we were hosts to a whole team of film makers who were tasked with featuring us as part of EE's huge marketing campaign. With a head start EE launched the new 4G technology last year, but now the competitors are hot on their heels and the marketing campaign has reached new heights.
With Hollywood A lister Kevin Bacon heading up their campaign they were on the look out for other undiscovered stars. James Walker has been a trailist for the UK's largest communications company since 2012 and has worked closely with the team. The combination of running a small business in a rural area, having a keen interest in new technology and knowing that 4G was really making a difference EE put in the call. Luckily James was able to shuffle a few things round and make himself available.
The Saatchi & Saatchi devised campaign has already featured the London Air Ambulance, London Estate Agents Foxtons and Renault UK.